Borgo dei Vettor

Context
Located near the Cartizze area, the most prestigious Prosecco production area, Borgo dei Vettor is a small family-run winery founded in 1973. For almost 50 years, its 5 hectares have been cultivated strictly by hand and are located in different micro-zones, each with different soil and climate characteristics.
Borgo dei Vettor's production focuses on enhancing the basic product in each glass, respecting the health of the grapes, and producing wines with the least invasive sugar component possible, enhancing the quality of the product.

Shooting
The design of the images, created for the launch of the new Garbo bottle, focuses on the poetics, lightness and simplicity still present in the vineyards cultivated by Borgo dei Vettor. Here, each essence, flora, fauna and soil composition are fundamental in transmitting an identity taste to the grapes that is recognised worldwide.
Plam Studio homage to the enhancement of the product, a characteristic feature of the Borgo dei Vettor winery, by creating photographic compositions with what are known in the jargon as wine scents, i.e. those flavours and tastes that can be perceived in the mouth during tasting and are so linked to the territory where the vines have grown.
The scents meet and blend together, conveying lightness, poetry, simplicity and passion, the forces that drive the winery during cultivation, harvest and production.
Following the images aesthetics, a commercial was made for the launch of Garbo wine. Here the core concepts of the Borgo dei Vettor were transformed into videos, sounds and sensations.