PLAM Creative Studio

Sacàra Spirits

Brand identity



Sacàra Spirits

Sacàra Spirits is an Apulian company that produces 0 km distillates. The first line launched by the company is Sacàra Dry Gin. The identity of Sacàra Spirits is linked to the Apulian land, burned by the sun, bathed by the sea. It stands out with a touch of freshness, with an innovative and ironic character. The graphics become playful, recalling an ancestral past through the classic iconography but removing its rhetoric, seeking new life, new meaning. The three figures of the famous painting by Caravaggio trample on the Sacàra (dialectal word to indicate the cervone, snake of the countryside) and are jokingly punished by karma by transforming themselves into the botanicals that make up the Dry Gin. The back label has a nuance that is reflected in the Dry Gin inside the bottle creating a diffused and enveloping effect. When the level of the distillate drops, a coloured monolith slowly emerges recalling the Sacàra flavor and sensations.