PLAM Studio

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Xtreme days festival

Graphic  – Photography – Video Mapping

CLIENT
XtremeDays Festival

YEAR
2025

WHERE
Sacile (PN)

COLLABORATORS
Lucia Zago, illustratrice
Sintetico, visual designer

Visual communication project for the 10th edition of Xtreme Days Festival, Italy's largest urban freestyle and extreme sports festival, Sacile (PN), 30 May - 02 June 2025.

Context
Xtreme Days Festival is an immersive experience in the world of outdoor, freestyle and extreme sports, featuring professionals from around the globe. Spread over three days, it offers the chance to see, try and experience a whole new world of sports.

Graphic project
To celebrate its tenth anniversary, Xtreme opens its doors to the world of illustration, highlighting the festival's new communication strategy: sport as a unifying force for shared participation, bringing together athletes and people of different disciplines, ages and backgrounds

The graphic design is essential: the large X with the illustrated stroke, which stands for both "XTREME" and "tenth edition", is the background to the various pre-event sponsorship graphics, and then explodes into a multitude of athletes and sports, merging with characteristic elements of the city of Sacile. 

Red is the festival's colour par excellence, together with cyan, which was used in the previous edition.

Lucia Zago's illustrations were also used to create a set of identity T-shirts for this edition.  dell’edizione. 

Xtreme Days is an unconventional sports festival, offering a unique experience. For three days a year, anyone can be part of an inclusive and united community through the world of sport.

Video mapping
The video mapping project for the final event was coordinated by Plam Studio and realised by Sintetico (visual design) and Pol100 (sound).