PLAM Creative Studio

Leo the Teddy
Magic Show




Leo the Teddy Magic Show

"Leo the Teddy Magic Show" born from the collaboration with Leonardo Nuccio Showroom, a fashion salon based in Apulia, Italy. The Christmas advertising campaign is divided into five episodes which tell the magical adventures of the showroom mascot Leo the Teddy, waiting for Christmas. The videos are made with the stop-motion technique: more than 1500 photographs and hours of footage edited together. The set, entirely handmade in coloured cardboard, looks like a stage where Leo performs a thousand vicissitudes. The episodes tell the story of the creation of the teddy bear, entirely handmade starting from the scraps of men's suits, and present the accessories that Leonardo Nuccio Showroom offers for the winter season.