PLAM Studio

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Paesaggio Urbano

Editorial – Web

COMMITTENTE
Università di Ferrara 

ANNO
2022 – on going

WHERE
Ferrara

⇒  www.paesaggiourbano.org

“Urban landscape - Urban Design” is a historic architecture and urban planning magazine founded in 1989 and published by the Maggioli Group. In 2022 we designed its graphic re-styling to make it more versatile and usable also in web version.

Since 2017, it has only been available in the digital online version, so we decided to use a standard A4 for the layout, adapting the editorial project and making the magazine easily printable and consultable.
In the restyling we gave more importance to the double reading language but maintained a classic design linked to the historicity of the magazine itself.

The new graphic project should lead the magazine from a physical publication to a more contemporary digital dimension.

Urban Landscape - Urban Design is a quarterly design culture magazine founded in 1989 and published by the Maggioli group. Since its inception, the main theme has been declined according to a multidisciplinary and inter-scalar logic, with the aim of restoring the complexity of relationships, especially to respect the protagonists of the practices, the contexts of reference, the existing value systems and/or undergoing transformation and the contribution of sector innovation. In this perspective, the magazine intended to return a multiplicity of views, which was an expression of specific interpretative methods of that same culture, through the priority contribution of architectural design and survey; of urban architectural design; of restoration and technology.

Dispositivo per A.L.B.E.R.I.

Comunication – Visual design – Consultancy

COMMITTENTE
Politecnico di Milano

ANNO
2022 e 2023

WHERE
Ferrara

COLLAB
European Union Next Generation, Air Break Ferrara, Laboratorio Aperto Ferrara, Comune di Ferrara

⇒ www.airbreakferrara.it

A.L.B.E.R.I. is an Archivio Libero di Bellissimi Esemplari, Ricordi ed Immagini (Free Archive of Beautiful Specimens, Memories and Imaginations). The project, conceived by Il Turco Ferrara with the contribution of Regione Emilia-Romagna, aims to collect in a digital archive all the memories of the citizens of Ferrara about the Lebanon cedar in Massari Park. A project in continuous development of images, videos and stories about the life of the tree and the history of the park through the eyes of the people who lived and live them.

Our role for Interno Verde 2023 was to imagine and design a physical link to log in to the digital archive. A "device" with a QR code that would be a window to all the memories collected and that would be a good link to upload new ones.

The "device" A.LB.E.R.I. is a living structure that explains the relationship between tree, archive and emotion. Roots are the foundation of a plant, but they are also the synonym of origin and memory. Metaphorically, they are also the roots of a person and the link with the territory. A sense of belonging to the community.
The device underlines the importance of monumental trees, source of memories and cultural roots, to create a virtual bridge between the tree and the memory, giving access to the online digital archive of emotions. A fusion of the artificial (the archival structure) and the natural (the memories and emotions), creating a new object, a bridge of connections between memories and nature, a symbol of the symbiosis between the natural ecosystem and human emotions.
The A.L.B.E.R.I. "device" interacts with nature and is a living element that is part of the park's ecosystem. The information panel with the QR code is located at the top of a green structure that blends in with the lawn at the foot of the monumental Cedar of Lebanon.

The plants chosen are slow-growing, require little maintenance and don't interfere with the tree's needs; on the contrary, they naturally absorb pollutants from the air. The "device" is at the same time an access to the digital archive and an attractive and playful element that promotes the project and encourages the protection of the monumental trees in the Massari Park.