C-Display VAM25
Exhibition Design • Installazione
C-Display VAM25, is an aluminium display system designed and produced for the Festival of Architecture, VAM, Vivere A-Metropolitano, on show at the Ex Teatro Verdi in Ferrara, during the talk day on 5 April 2025.
Ferrara • 2025
CLIENT
VAM, Vivere A-Metropolitano – Festival dell’Architettura
COLLABORATORS
HPO Architecture
Context
VAM, Vivere A-Metropolitano is the first festival on the Italian and international province. From 31 March to 13 April 2025, starting from Ferrara, a series of talks, exhibitions, river tours, floating installations, workshops and lectio magistralis spread throughout the territory become an opportunity to explore its rarefied urbanity and amphibious landscape, to find in the ‘provincial’ dimension a possible resource, dropped into a specific scenario: the reality of the Italian province.
L’iniziativa è organizzata dall’associazione HPO e realizzata nell’ambito di Vivere A-Metropolitano: architetture, idee, paesaggi nella provincia, sostenuto da Festival Architettura – Edizione 3, promosso dalla Direzione Generale Creatività Contemporanea del Ministero della Cultura, con il patrocinio e il contributo del Comune di Ferrara e con il patrocinio della Regione Emilia Romagna.
C-DISPLAY VAM25
The C-DISPLAY VAM25 exhibition system returns the outcomes of the activities that took place during the days of the festival.
Il nome sta per Cyborg Display, ispirato alle tematiche presentate dal festival e alla concezione di “territorio cyborg”, citato da Wu Ming 1 nel suo libro “Gli uomini pesce”, presentato nelle date precedenti.
The exhibition system consists of a vertical and a horizontal element, both resulting from pre-existing structures used for different purposes and functions.
The vertical structure was transformed into a surface on which elements such as fabrics, drapes and flags could be projected and displayed.
The horizontal structure was reinforced and modified in order to accommodate 9 suspended shelves, on which virtual devices and material objects can be alternated.
When positioned in a dimly lit environment, the clear Plexiglas panels used for the tops of the horizontal display reflect the contents of the displays across the entire surface, amplifying the effect.
The folding aluminium structures are designed to be easily assembled, disassembled and easy to store, making it easier to set up and replicate the exhibition.
