PLAM Creative Studio

Piancavallo

Video

2020

Piancavallo

The human eye naturally identifies what it sees as real. Photography, and consequently video, have therefore always been connected to reality, possessing the ability to reproduce what our gaze is used to perceiving and associating with reality. With the development of these arts, however, our being has discovered the deception, the photographic appearance, but has remained trapped in the representation not knowing whether to give in to unreality or face it consciously. Our gaze, too accustomed to the perception of reality, falters in front of photography; the awareness of fiction is dampened by the fascination of the real and we consciously fall into the artifice. Artificiality takes over and is increasingly present in our existence. The human being does not react but abandons himself helplessly without questioning the rightness of the choice. In this short video, artificial snow becomes a metaphor for human abandonment towards the unnatural. Clear alarm of a climatic problem that has now gotten out of control is being exploited for pleasure and profit; despite its inadequacy to the surrounding environment, it deceives human action which, instead of opposing it, let itself be carried away by this intoxicating power that man has now assumed for himself: deciding what is real and what is fiction.